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SEO Migration Services

Migrate your website smoothly and avoid common pitfalls that can affect your visibility with our expert SEO migration services!

Why Choose Five Suns Ad for Your SEO Migration?

  • Step-by-step action plan
  • Domain migration
  • CMS migration
  • Website redesign
  • Content migration

Facing challenges with your website migration? Our team ensures a seamless transition. Reach out for a consultation today!


Get Your Personalized
SEO Website Migration Offer

Why Migrate Your Website
with an SEO Migration Agency?

Website migration is a significant task for any business. While it offers an opportunity to enhance your site’s visibility, it also carries substantial risk. If not executed properly, migration can negatively impact your SEO and sales. An SEO migration agency, like Five Suns Ad, can help mitigate these risks by guiding you through various types of migrations and ensuring a safe, smooth transition to the new version of your website.

Most Common
Website Migration Mistakes

Missing 301 Redirects

301 redirects are crucial as they transfer page authority to new URLs. Without them, your SEO efforts can be lost, severely affecting your site’s visibility.

  •  

Old URLs in the Sitemap

If old URLs remain in the sitemap, Google’s crawlers may struggle to navigate your site. Always update and submit the new sitemap to Google Search Console.

Not Connecting Analytics Tools

Failing to reconnect tools like Google Analytics and Google Search Console during migration can prevent continuous data tracking and insights, hindering your ability to optimize performance.

Partial Assortment Migration

In e-commerce migrations, missing products or categories can lead to lost sales. Be sure all items are transferred to avoid problems down the line.

Neglecting Content Migration

Don’t forget to move valuable content like blogs, FAQs, and videos. Losing content during migration could mean losing your audience’s engagement.

Not Migrating Meta Tags

Titles and meta descriptions play a huge role in SEO. Ensure they’re transferred correctly to avoid losing your search rankings.

Ignoring Internal Linking

When migrating content, it’s important to also update internal links to maintain website structure and improve crawling efficiency.

Unnecessary Menu Redesigns

Changing your site’s architecture during migration can affect SEO. Avoid unnecessary redesigns that could harm your rankings and user experience.

Removing Pages or Assortment

Removing key pages or products can cause 404 errors and negatively impact both user experience and SEO, as Google might deem your site incomplete or irrelevant.

Why Choose Five Suns Ad
for SEO Migration?

 

At Five Suns Ad, we bring extensive experience and expertise to every website migration project. Our team is highly skilled in working with various CMS platforms and technologies, beyond just the most common ones, ensuring a smooth migration process.

What sets us apart is our business-focused approach to SEO. We understand that SEO is a key part of digital marketing aimed at helping you achieve your goals and boost sales.

Unsure if we can handle your website migration? Get in touch, and we’ll gladly address all your concerns!

Let’s discuss your website migration

SEO Website Migration Service
Step-by-Step

Wondering what the stages of our SEO migration services involve? Here’s a breakdown:

Step 1. Planning

The first step is to clearly outline the migration process. We determine the best timing, decide on the type of migration, and list all necessary tasks. If URL changes are involved, we define their structure and create a 301 redirect map.

Step 2. Data Collection

We gather all relevant data from the pre-migration site for backup and benchmarking purposes.

Step 3. Staging Environment

During this phase, we prepare the new site. We verify all data, ensure content export is complete, check structured data, and review internal links. The day before the launch, we take a final backup of the old site.

Step 4. Launch Day

This is the critical moment. After ensuring everything is in place (analytics tools, no 404 errors, correct indexing, and no missing pages), we update the sitemap and submit it to Google Search Console.

Step 5. Post-Launch

Once the new site is live, we conduct a full SEO audit to identify any issues early on.

Step 6. Monitoring & Review

Post-launch, we continuously monitor the website for broken backlinks, indexing issues, and redirect problems to ensure everything remains optimized.

SEO Migration
Types

There are various forms of SEO website migration, which goes beyond simply transferring a site from one CMS to another. What are the different types of SEO migration?

1.
Domain Migration
2.
Content Migration
3.
Website Redesign
4.
CMS Migration
5.
WordPress Migration
6.
WooCommerce Migration
7.
Magento to WooCommerce Migration
8.
Squarespace to WordPress Migration
9.
HubSpot to WordPress Migration
10.
Wix to WordPress Migration
11.
Shopify to WooCommerce Migration

SEO Website Migration Services
FAQ

Can domain migration increase SEO traffic?

Yes, website migration can improve SEO traffic. However, while a well-executed migration can enhance visibility and attract more traffic, it comes with risks. If not done correctly, it can lead to reduced traffic or visibility. Therefore, it’s crucial to ensure the migration is handled properly, preferably with the support of experienced developers and SEO specialists.

How do I plan a website migration?

Planning a website migration can be a challenge for SEO. To maintain visibility and minimize risks, here are some tips:

  • Consider the seasonality of your business and avoid migration during busy periods (e.g., Christmas or Black Friday for e-commerce sites).
  • Keep a 301 redirect map ready.
  • Submit your updated sitemap to Google Search Console.
  • Save all analytics and SEO-related data (e.g., titles) for historical reference.
  • Take your time—handle one task at a time, as outlined in the SEO migration steps.

How long should a website migration take?

The migration itself may not take long, but the preparation and post-migration website analysis can take weeks, depending on the website's size.

What are key audit checks you would consider for website migration?

What is a website migration?
Website migration involves significant changes to a website and its structure. Minor updates don’t qualify as full migrations because they don’t impact the site’s overall structure or SEO. SEO website migration services typically cover URL changes, localization, CMS restructuring, design updates, mobile optimization, and security upgrades (e.g., HTTP to HTTPS).

Characterizing the Types of Website Migration
Here are some key reasons for migrating a website:

  • URL Changes: If you want to switch to a more relevant domain, this change can have a significant impact on your site. Carefully consider this decision.
  • Merging Site Content: If some pages are underperforming, you might want to consolidate content from several pages into one for better SEO results.
  • Site Architecture Changes: Updating the site’s internal structure can improve internal linking and maximize link equity.
  • Website Redesign: Cosmetic changes can affect SEO, so it's important for developers and SEO experts to collaborate to ensure the design remains SEO-friendly.
  • Merging Websites: Combining two websites under a new domain requires careful planning, including updating internal links, creating 301 redirects, and mapping new URLs.
  • Switching Scripts: Moving from HTTP to HTTPS requires redirecting all pages and updating internal and external links.
  • Changing the CMS: Migrating to a new CMS is a significant change and requires strategic planning.

How to Make an Effective Website Migration?

To execute a successful website migration, follow these eight key elements:

  1. Set the Goal and Plan: Define the objective of your migration and outline the best approach.
  2. Find All the URLs: Use link-building tools to identify valuable links and how to adjust them during migration.
  3. Prioritize & Plan: Effective planning reduces the risk of mistakes. Prioritize pages and determine the order of migration.
  4. Divide the Process into Stages: Break the migration into manageable phases to minimize ranking fluctuations.
  5. Smart Redirecting: Redirect old pages to new ones to ensure continuity and avoid 404 errors.
  6. Preserve Content: Avoid reducing content; keep effective content, update links, and optimize with relevant keywords.
  7. Test the New Site Internally: Before going live, test the new site to ensure redirects are working and fix any bugs.
  8. Monitor Performance: After migration, track the website’s performance using Google Analytics and Search Console to ensure the migration is successful.

How do you develop an international SEO strategy?

Here’s a brief overview of the steps:

  1. Market Research: Identify language, locale, and buying behaviors.
  2. Domain Structure: Choose ccTLDs, subdirectories, or subdomains.
  3. Hreflang Tags: Implement to show Google which language is being used on each page.
  4. Localized Content: Translate and localize with cultural nuances in mind.
  5. Keyword Research: Optimize for local search trends.
  6. Link Building: Build backlinks from local sources to strengthen authority.

These steps help ensure your SEO strategy is effective across different markets.

Ready to Boost
Your Digital Performance?

1
Book a Call
Fill out the contact form with your website details and preferred method of contact. Expect a response within 24 hours.
2
Let's Chat
We'll discuss your challenges and business goals, and provide an initial SEO action plan for your website.
3
SEO Analysis
We conduct a thorough analysis of your website and outline the quickest SEO strategies to achieve your goals.
4
Your SEO Plan
Receive a tailored SEO plan with pricing options. We’ll walk you through every stage, so you fully understand how the strategy will improve your rankings.
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